Visual Elements

Brand Colors

These are the only colors that should be used within Indiana State University materials. This ensures that there is clear brand recognition across the board. When possible, use Royal Blue and Light Blue colors. Dark Blue and Robin’s Egg Blue are available when necessary, for additional accents or the stripe graphic.

For color usage on websites and other digital platforms please refer to the Digital Brand Color Accessibility Chart.

Primary Colors

Royal Blue

PANTONE 99-8C

RGB 40, 58, 151

CMYK 100, 94, 0, 0

HEX 283A97

Light Blue

PANTONE 115-7C

RGB 0, 183, 241

CMYK 83, 0, 0, 0

HEX 00B7F1

Dark Blue

PANTONE 108-16C

RGB 0,52,98

CMYK 100, 52, 0, 60

HEX #003462

Robin's Egg Blue

PANTONE 121-5C

RGB 95, 200, 215

CMYK 57, 0, 16, 0

HEX 5FC8D7

White

RGB 255, 255, 255

CMYK 0, 0, 0, 0

HEX FFFFFF

PANTONE WHITE

Gray

PANTONE 169-13C

RGB 107, 106, 101

CMYK 43, 36, 41, 37

HEX 6B6A65

Iconography

Stripes

The blue stripe pattern reflects Indiana State’s diversity and the myriad expressions of what it means to be Blue. For maximum impact, use it sparingly.

There are two striped pattern designs available for use as design elements or background patterns: Striped and Argyle. These patterns should only be used in their horizontal orientation. Do not rotate them or use them vertically. Be mindful of legibility of type when it is placed over the stripes.